PPC, or Pay-Per-Click, is a digital advertising model in which advertisers pay a fee each time one of their ads is clicked. It's a way of buying visits to your site, rather than attempting to "earn" those visits organically. PPC is commonly associated with search engine advertising, where advertisers bid for ad placement in a search engine's sponsored links when someone searches on a keyword related to their business offering.
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Identifying relevant keywords that potential customers are searching for.
Analyzing keyword competitiveness and cost-per-click (CPC) to select the most cost-effective options.
Writing compelling ad copy that attracts clicks and conversions. Designing display ads, including banners and images, if applicable.
Creating video ads for platforms like YouTube.
Defining target audiences based on demographics, interests, geographic locations, and other criteria.
Setting up retargeting campaigns to reach users who have previously interacted with the business.